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EMPODERADA Brewery

 

BRIEF

EMPODERADA Brewery wishes to pay tribute to women, seeking to position itself as a brand with a different approach. We were asked to create the branding and illustrations to be used as identifiers for their different styles of beer.

 

SOLUTION

Thanks to the fact that our client gave us total creative and artistic freedom, we decided to bring each style of beer to life as magical characters. In this way the EMPODERADA muses were born:

Enigmática, Pragmática, Mística y Prodigiosa.

 

CULTURAL CONTEXT

EMPODERADA Brewery emerges as a project of a local brewing enthusiast who started as a hobby of making craft beer to now make the leap to market his beer. We know that the world of craft beer is dominated by the concept of the "tough man" in most brands.