HUSSONG Brewery

 

BRIEF

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In honor of Walter Hussong senior, who liked beer, it was decided to start the HUSSONG craft beer brand to continue the family legacy and promote economic development in the port of Ensenada by developing a beer with a Mexican-German DNA.

 

SOLUTION

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A brand was created that denotes tradition and elegance but with a contemporary style. The logo was mainly inspired by the lion, an animal that symbolizes strength and nobility and is found as a primary element in the Hussong family's coat of arms.

 

CULTURAL CONTEXT

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The surname HUSSONG is a reference in the port of Ensenada as one of the families that contributed to forging the city. The descendants of this German family have been pioneers of several businesses that have boosted the economy of Ensenada.