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SIRENA ROJA / SIRENA PRIDE

 

BRIEF

Orígenes y Terruños is a brand dedicated to the production of wine in Baja California. It is a brand that is characterized by its free and rebellious spirit, a brand that makes wines from the heart to enjoy life.

 

SOLUTION

SIRENA ROJA and SIRENA PRIDE, are born from the passion for making good wine and making it available to people. The concept of this label was born from the inspiration of the myth of the mermaids who amazed sailors with their song. In the same way that our mermaids will conquer your curiosity with the stories they tell on their counter label and will make your palate fall in love with their mystical flavor.

 

CULTURAL CONTEXT

Ensenada and its Mediterranean climate make it one of the best areas to produce wine. In recent years, new wineries have emerged with very interesting proposals and with a young point of view, generating a new vision of the Mexican wine culture.